Revenue Engine for Park City Property Managers
A Park City luxury guest staying through Sundance week does not want to leave Saturday if they can stay through Sunday. At $2,500/night, a $50 late checkout is not the issue — it is whether the offer arrives at the right moment. Dimora Revenue Engine sends turnaround-aware offers at optimal timing. 470+ offers sent in production.
Why Park City Needs Revenue Engine
High-Value Gap Nights Between Sundance and Ski Season Bookings
Sundance ends the last Sunday of January. Prime ski season bookings start the following weekend. A 5-7 day gap between a Sundance booking and a ski week booking at $2,000+/night represents $10,000-$14,000 in potentially recoverable revenue. That gap gets identified manually — if anyone has time to look.
Late Checkout at Luxury Rates Requires Correct Offer Positioning
A $50 late checkout offer to a guest who paid $17,500 for the week either feels like good service or feels cheap — depending entirely on how and when it is delivered. The mechanics of turnaround checking and offer timing are the same as any other property. The stakes of getting it right are higher.
How Revenue Engine Solves This in Park City
Sundance-to-Ski-Season Gap Night Identification
Revenue Engine scans every luxury property calendar for gaps between Sundance bookings and subsequent ski week reservations. Extension offers at the property's nightly rate are sent to the Sundance guest when turnaround permits — automatically.
Optimal-Timing Late Checkout Delivery
Revenue Engine sends late checkout offers at 8 AM on checkout day — before guests begin the psychological process of preparing to leave. For luxury properties, that timing positions the offer as a gracious hosting gesture rather than a fee.
Why This Matters in Park City
Park City's luxury market creates a specific revenue opportunity that most property managers underutilize: the gap between event bookings (Sundance) and seasonal bookings (ski week). At $2,000+/night, a 5-day gap is a $10,000 missed revenue moment. Revenue Engine's daily calendar scan identifies these gaps systematically and sends extension offers to Sundance guests who are often still in town — at a hotel — and would prefer to extend their stay at a property they loved. That offer conversion, at luxury rates, is the highest-dollar single upsell in Dimora's playbook.
Production Numbers
From a live 130+ property deployment in Palm Desert, California
Revenue Engine FAQ for Park City
See Revenue Engine for Your Park City Portfolio
15-minute demo. No commitment, no credit card. See exactly how Revenue Engine works with your Park City properties.